A New Way To Say 'Thank You'
Sehr geehrter Stefan,
Grüße aus Tulsa, Oklahoma!
It’s been a joy collaborating with ara over the past year. We share core principles of pursuing excellence in our work, innovating with intention, and offering the highest value to our customers. So it’s been exhilarating to see what we could produce by joining forces!
Nearly a year ago, ara’s story inspired me to write a musical composition. Entitled “Cinderella Story,” it draws upon the Brothers Grimm version of Cinderella, which sees its heroine honor her heritage, demonstrate diligence, and practice patience. Then by favor shown through a little white bird, Cinderella receives blessings beyond her wildest imagination and marries her prince.
“Cinderella Story” envisions the scene when, for the first time following her wedding, Cinderella returns to the tree where the little white bird lives. You may listen to the composition below.
“‘Cinderella Story’ is an incredible tribute to an outstanding shoe brand.”
Live in concert
In October, we presented “Cinderella Story” in concert at Fleming’s Comfort Footwear in Tulsa, Oklahoma. It was our way of celebrating the store’s 40th anniversary, and thanking Fleming’s customers for their longstanding support. We also presented our guests with handcrafted glass birds, signifying their role in the life of the store.
The reaction was overwhelming, with guests thanking us profusely for inviting them and stating how honored they felt to be present. The glass birds now live in dozens of homes, reminding their owners of how highly we appreciate them. You may view the event’s recap video below.
“On a night of celebration and joy, Barron’s music, warmth, and presence elevated our sense of togetherness and community. His music created lasting memories for all in attendance thanks to his immense artistry and heart. ”
but wait, there could be more
We’ve proven that “Cinderella Story” can express gratitude to ara’s customers in Tulsa, but many other possible audiences await!
ara relies upon myriad relationships to thrive: customers, sales partners, suppliers, employees, and more. Imagine how those relationships could be reinforced through a thoughtful expression of gratitude!
I would be thrilled to continue helping ara strengthen relationships through the use of “Cinderella Story.” We could host a party for sales partners at a U.S. trade show, present an event for your staff in Germany, or make a video to share online, and that’s just to name a few possibilities!
If you’d like to discuss any of these ideas, I invite you to contact me directly:
in closing
Thank you for considering this unique opportunity! I wish you and ara all the best.
Mit freundlichen Grüßen,
Barron Ryan
Sam Spears, Ryan Fleming, and me at our in-store concert