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Filtering by Tag: marketing

Leave It to the Experts

Barron Ryan

It's a good idea to leave really important things to the experts, and be specific only where you need to be. I knew what content my new brochure needed to have, but outside of that tried to describe only the effect the finished product should have.* That left the design team free to use their expertise to produce the best possible result.

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Build Trust

Barron Ryan

Trust is the belief that you will be a good steward of something that's valuable. People may trust you with any number of things, but at the top of the list are their money, reputation, and affection. Show who you are, what you do, and that you care about them, and they'll be willing to offer you more and more.

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